Managing More Than Careers—We Build Brands

A basketball player in a white uniform and yellow shoes is performing a slam dunk in a dark indoor basketball court.

Our Services

A young man with a backpack standing by a glass door, looking outside in a bright, indoor setting with green trees visible outside.

NIL (Name, Image, Likeness) Management

We help student-athletes legally and ethically monetize their personal brands through NIL partnerships—without compromising eligibility or long-term goals.

  • NIL Deal Sourcing & Vetting

  • Brand Alignment & Partnership Strategy

  • Compliance with NCAA & Institutional Policies

  • Media Training & Digital Branding Support

Close-up of a person's hand signing a document with a silver pen on a wooden desk.

Contract Negotiation & Player Representation

Our seasoned agents are expert negotiators who understand the business of sports inside and out. We advocate for our athletes at every turn, securing fair, forward-thinking deals that reflect your value today—and your potential tomorrow.

  • Pro & Collegiate Contract Negotiation

  • Team Placement & Trade Advisory

  • Legal & Compliance Oversight

  • Salary Maximization Strategies

Back of a person wearing a white Nike jacket with a large blue Nike logo, short cropped hair, and earrings, outdoors with a blurred background.

Marketing & Brand Development

Your performance is just the beginning. We help athletes build authentic, marketable personal brands that resonate with fans, sponsors, and media.

  • Personal Branding & Social Media Strategy

  • Sponsorships & Endorsements

  • Merchandising & Licensing Opportunities

  • Content Creation & Media Campaigns


Driven by Expertise. United by Purpose. Focused on You.

At PrimeLine Sports Management, our team brings together a powerful blend of experience in professional sports, contract law, brand strategy, marketing, entertainment, and athlete development. We are former athletes, industry professionals, legal experts, and creative strategists—united by one mission: to help our clients thrive at every stage of their journey.

We understand the pressures and potential of modern athletes. That’s why we offer hands-on, personalized support with the insight and network to deliver results—on the field, in the media, and in the marketplace.

With PrimeLine, you’re backed by a team that’s not only in your corner—but ahead of the game.